uêhieujejj For many years, knowing how to market to Millennials was the hot ticket for most marketers. Today.,advertisers are wrapping their heads around how to reach their younger counterparts, Gen Z - the generation,that often feels like they're ahead of the rest of us.,While marketers are quickly shifting their attention to each incoming generation, they're missing one,key insight that's been bubbling beneath the surface: no generation is the same, but no one in a generation is the,same, either.,People across every generation are defying norms more and more. More single women own houses than,men. Men are going back to college in their 60s. Early-career workers are leading the great resignation rather,than taking whatever job they can get after college. Women are delaying having children. And the list goes on.,The truth is, people are "growing up" at different rates or redefining what it means to grow in the first,place. This variation inside generations creates a challenge for marketers, how do you market to changing peer,groups?,Avoid ageism in your marketing,While this insight might sound obvious, it's not obviously put into practice in marketing. For instance,,one study found that "variation in ageing successfully or in lifestyles is not promoted in advertising." Another,survey from AARP found that 69% of consumers ages 50 and older say media images are ageist. This could,affect younger groups, too. New research suggests 'acute' ageism could be an even bigger problem for younger,cohorts.,Make your language more inclusive,How you refer to age groups or generations could keep customers (or top talent) away. Whether it's,women reentering the workforce or retired professionals seeking returnships, these individuals want to go,where they'll feel like they belong. And since your employees are a reflection of your company, one way to,combat this is how you speak internally.,Source: https://www.forbes.com/sites/forbescontentmarketing/2021/10/15/how-to-bridge-the- age-gap-in-,marketing/? sh= 644fec667dd,Question 34: Which of the following can be the best title for the passage?,A. Difficulties in Marketing B. Marketing for Gen Z,C. Social Norms in Marketing D. Narrowing the Age Gap in Marketing,Question 35: The phrase "wrapping their heads around" in paragraph 1 mostly means _____.,A. trying to understand B. struggling to understand,C. overlooking something D. succeeding in accepting,Question 36: The word "defving" in paragraph 3 is closest in meaning to _____.,A. opposing B. agreeing C. obeying D. praising,Question 37: The word "they" in paragraph 3 refers to _____.,A. single women B. men in their 60s C. early-career workers D. marketers,Question 38: For many years, marketers focus on targeting _____.,A. gen Zs B. millennials C. old people D. single women,Question 39: According to paragraph 3, _____.,A. women now have children later than previous generations.,B. men cannot pursue education when they are old.,C. people try to have whatever jobs they can get after graduating.,D. many single women do not own a house.,Question 40: Which of the following is NOT true according to the passage?,A. Each generation is unique.,B. When old people or women return to work; they want to be in the place they feel belonged to.,C. Language used to indicate generations donot have an impact on attracting customers.,D. Many old people say that media images include age-discrimination.,The End

Question

uêhieujejj For many years, knowing how to market to Millennials was the hot ticket for most marketers. Today.,advertisers are wrapping their heads around how to reach their younger counterparts, Gen Z - the generation,that often feels like they're ahead of the rest of us.,While marketers are quickly shifting their attention to each incoming generation, they're missing one,key insight that's been bubbling beneath the surface: no generation is the same, but no one in a generation is the,same, either.,People across every generation are defying norms more and more. More single women own houses than,men. Men are going back to college in their 60s. Early-career workers are leading the great resignation rather,than taking whatever job they can get after college. Women are delaying having children. And the list goes on.,The truth is, people are "growing up" at different rates or redefining what it means to grow in the first,place. This variation inside generations creates a challenge for marketers, how do you market to changing peer,groups?,Avoid ageism in your marketing,While this insight might sound obvious, it's not obviously put into practice in marketing. For instance,,one study found that "variation in ageing successfully or in lifestyles is not promoted in advertising." Another,survey from AARP found that 69% of consumers ages 50 and older say media images are ageist. This could,affect younger groups, too. New research suggests 'acute' ageism could be an even bigger problem for younger,cohorts.,Make your language more inclusive,How you refer to age groups or generations could keep customers (or top talent) away. Whether it's,women reentering the workforce or retired professionals seeking returnships, these individuals want to go,where they'll feel like they belong. And since your employees are a reflection of your company, one way to,combat this is how you speak internally.,Source: https://www.forbes.com/sites/forbescontentmarketing/2021/10/15/how-to-bridge-the- age-gap-in-,marketing/? sh=   644fec667dd,Question 34: Which of the following can be the best title for the passage?,A. Difficulties in Marketing B. Marketing for Gen Z,C. Social Norms in Marketing D. Narrowing the Age Gap in Marketing,Question 35: The phrase "wrapping their heads around" in paragraph 1 mostly means _____.,A. trying to understand B. struggling to understand,C. overlooking something D. succeeding in accepting,Question 36: The word "defving" in paragraph 3 is closest in meaning to _____.,A. opposing B. agreeing C. obeying D. praising,Question 37: The word "they" in paragraph 3 refers to _____.,A. single women B. men in their 60s C. early-career workers D. marketers,Question 38: For many years, marketers focus on targeting _____.,A. gen Zs B. millennials C. old people D. single women,Question 39: According to paragraph 3, _____.,A. women now have children later than previous generations.,B. men cannot pursue education when they are old.,C. people try to have whatever jobs they can get after graduating.,D. many single women do not own a house.,Question 40: Which of the following is NOT true according to the passage?,A. Each generation is unique.,B. When old people or women return to work; they want to be in the place they feel belonged to.,C. Language used to indicate generations donot have an impact on attracting customers.,D. Many old people say that media images include age-discrimination.,The End

Accepted Answer

I'd be happy to help you with these questions. Here are the answers:

34. D. Narrowing the Age Gap in Marketing
35. A. trying to understand
36. A. opposing
37. D. marketers (However, the subject here is people across every generation, so it refers to people in general, not specifically marketers. It can be rephrased to: People across every generation are defying norms.)
38. B. millennials
39. A. women now have children later than previous generations.
40. C. Language used to indicate generations do not have an impact on attracting customers.