Task C - Discuss. What are the benefits of cause marketing? - SHS Explore English 8 page 118

1. Nội dung câu hỏi

Thảo luận. Những lợi ích của tiếp thị nguyên nhân là gì?

2. Phương pháp giải

Thảo luận với bạn cùng bàn và đưa ra phản hồi phù hợp

3. Lời giải chi tiết

Student A: Hey, have you heard about cause marketing? I've been reading about it lately, and it seems interesting.

Student B: Yeah, I've heard of it too! Cause marketing is when companies team up with nonprofit organizations to support a cause. It's pretty cool.

Student A: Definitely! One of the benefits I've read about is that cause marketing can create a positive image for the company. When they align themselves with a cause, it shows that they care about more than just making money.

Student B: That's true! It helps build trust and loyalty among customers because they feel good about supporting a company that supports a cause they care about.

Student A: Another benefit is that cause marketing can boost sales. When people see that a portion of their purchase goes towards a cause, they're more likely to choose that product or service over competitors.

Student B: Absolutely! It gives customers a sense of purpose and fulfillment knowing that their purchase is making a difference.

Student A: And let's not forget about the impact on the cause itself. Cause marketing can bring much-needed attention and resources to nonprofit organizations, helping them make a bigger impact in their communities.

Student B: That's a great point! It's a win-win situation for both the company and the cause. The company gets positive exposure and increased sales, while the cause receives support and visibility.

Student A: Exactly! Cause marketing has the power to create a meaningful change and make a difference in society. It's a great way for businesses to give back and engage with their customers in a meaningful way.

Student B: I couldn't agree more. It's inspiring to see companies using their influence to make a positive impact.