Task C (CRITICAL THINKING.) - Talk with a partner. Do you think companies also benefit from cause marketing? Why or why not? Do you have any ideas for a cause marketing campaign? - SHS Explore English 8 page 118

1. Nội dung câu hỏi

TƯ DUY PHẢN BIỆN. Thảo luận với bàn cùng bàn. Bạn có nghĩ rằng các công ty cũng được hưởng lợi từ tiếp thị nguyên nhân? Tại sao hay tại sao không? Bạn có bất kỳ ý tưởng cho một chiến dịch tiếp thị nguyên nhân?)

2. Phương pháp giải

Thảo luận, tra cứu thông tin liên quan để đưa ra phản hồi phù hợp

3. Lời giải chi tiết

Student A: Do you think companies also benefit from cause marketing? Why or why not?

Student B: Yes, companies can benefit a lot from cause marketing. When they work together with a cause, it helps them look good to people. It shows that they care about more than just making money.

Student A: I agree. Cause marketing can also help companies be different from other companies. When people have many choices, they might pick a product or service that supports a cause they care about, even if it costs a little more.

Student B: That's true. Cause marketing can help companies sell more things and keep customers coming back. When people see that part of what they spend goes to a cause, it makes them feel good about their choice.

Student A: And cause marketing can make a company have a good reputation too. By helping with social or environmental issues, companies can be known as good and responsible businesses. This can get them positive attention in the media and support from the public.

Student B: Exactly. It's good for both the company and the cause. The company gets more sales and a good image, and the cause gets help and more people knowing about it.

Student A: Do you have any ideas for a cause marketing campaign?

Student B: Well, one idea could be a campaign where a clothing company gives part of their sales to an organization that gives clothes to kids who don't have them. It would not only make sales, but also help with an important problem.

Student A: That's a great idea! Another campaign could be a partnership between a food company and a group that helps hungry people. For every food product sold, the company could give a meal to someone who needs it. It would make people aware of hunger and encourage them to support the cause while buying the product.

Student B: I love that idea. It combines what the company wants with a cause that matters. It's important to pick a cause that fits with the company's values and matters to the people they want to reach.

Student A: Definitely. Cause marketing campaigns can make a big difference for both the company and the cause, and it's great to see businesses using their power to do good things.