Task A - Answer the questions about "Cause Marketing" - SJS Explore English 8 page 118

1. Nội dung câu hỏi

1. The main aim of “Cause Marketing” is to ____________.

a. help a cause           b. promote a charity           c. recycle products

2. In the "Eatiply" scheme, if you want to help a needy person you need to __________.

a. pay extra money

b. order a special dish or meal

c. sign up for the project

3. In line 10, “them” refers to __.

a. customers

b. clothes

c. the company

4. In the "Pay It Forward" campaign, who pays for the free coffee?

a. a customer

b. the coffee shop

c. the charity

5. What does “goodwill” mean? (line 17)

a. a positive attitude

b. a good business environment

c. good profits

CAUSE MARKETING

Cause marketing usually refers to a partnership between a business and a charity. Instead of just trying to sell more products, cause marketing also aims to do some good.

Eatiply      In this project, if you order certain dishes in a restaurant, the restaurant will give away a meal to someone in need.

Don’t Buy This      Don't Buy This is what Patagonia—an outdoor clothing company—told their customers in 2013. Instead, the company promised certain things: If you bring your damaged clothes to the company, they'll repair them. If you give them your old clothes, they'll recycle them. The message is simple—we need to find ways to reduce, reuse, and recycle.

Pay It Forward      Pay It Forward is the act of paying back a good thing to a new person. Many companies use this for their marketing campaigns. For example, if you buy a coffee and choose to pay for two, the coffee shop will give the next customer in need a free coffee. It gives the customer a chance to do something good. It also creates goodwill for the companies.

2. Phương pháp giải

Đọc hiểu câu hỏi và phương án lựa chọn

Sau đó đọc đoạn văn và tìm thông tin tương ứng

3. Lời giải chi tiết

1. a. help a cause     

Thông tin:  Instead of just trying to sell more products, cause marketing also aims to do some good.  

2. In the "Eatiply" scheme, if you want to help a needy person you need to __________.

b. order a special dish or meal

Thông tin: In this project, if you order certain dishes in a restaurant, the restaurant will give away a meal to someone in need.   

3. b. clothes

Thông tin: If you give them your old clothes, they'll recycle them

4. a. a customer

Thông tin: For example, if you buy a coffee and choose to pay for two, the coffee shop will give the next customer in need a free coffee.   

5. a. a positive attitude

Thông tin: It also creates goodwill for the companies.